Sofie Grey 
digital refresh


marketing emails, homepage refresh

client ask

execution
Sofie Grey is a local boutique that offers trendy casual & event clothes for young women.

Their website and emails lacked cohesion, and neither effectively captured the style of the boutique’s clothing.

I designed a concept web and email identity that spoke to the playful & feminine vibe of the clothes but remained clean and straightforward.





Type system & Color Scheme




marketing emails 






homepage refresh