Petal Jewelry online launchwebsite, logo, social media assets


client ask




execution
Petal is an online jewelry shop that sells nature inspired sterling silver rings and charms. 


The brand needed a logo, website, and social media templates / profile assets to define its visual identity and promote new products.



The assets I designed were playful, light, and paired back to compliment the brand’s bold photography style.  There are primary, secondary, and alternate icon logos for use in different orientations.




Type system & Color Scheme



logos

left to right: primary, secondary, and alternate logos



website



Social Media Posts