client ask
execution
Their initial launch marketing focuses on introducing their available washes, best practices for fading jeans, and comparisons between different denim weights because initial color, long term fading, and the overall feel of the jeans are important to raw denim enthusiasts.
I featured denim colors and textures throughout the campaign to reference the brand’s main focus while giving off a laid back and modern vibe.
Type system & Color Scheme
marketing emails
email launch campaign
instagram posts
animated logo
captions & animated logo in use