PHOTOSHOP, ILLUSTRATOR, ADOBE XD
I redesigned the Urban Outfitters app to make it more eye catching and easily recognizeable than the current version.
I centered the color palette around a sunny yellow color to give the app a warm, inviting feel.
"Stories" have become an intuitive feature for users because they're on nearly every social media app. I wanted to integrate that into the discover section to make it easy for users to click through different outfits in a way that they're already familiar with. When users click the images at the top of the screen, they open up into a story style lookbook.