PHOTOSHOP, ILLUSTRATOR, ADOBE ANIMATE, AFTER EFFECTS, PREMEIRE PRO
This ad campaign is based around the idea that Pop Tarts can be used as a reward for kids. For the promotional packaging, my partner and I took this idea a step further by designing the box as a piggy bank and the pop tarts as currency. We kept the color scheme consistent with our print advertisements and animated commercial, which were all hand illustrated.
Perforated flaps on the bottom pop out to be- come legs, and the sides of the box have the piggy bank illustration.