POP TARTS

WHAT

ADVERTISING CAMPAIGN

WHEN

FALL 2019

HOW

PHOTOSHOP, ILLUSTRATOR, ADOBE ANIMATE, AFTER EFFECTS, PREMEIRE PRO

This ad campaign is based around the idea that Pop Tarts can be used as a reward for kids. For the promotional packaging, my partner and I took this idea a step further by designing the box as a piggy bank and the pop tarts as currency. We kept the color scheme consistent with our print advertisements and animated commercial, which were all hand illustrated.

Portfolio
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This print advertisement features a child trying to cook to earn a Pop Tart.

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This print advertisement features a child doing laundry for a Pop Tart.

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This print ad features a child making a grocery run to earn a Pop Tart.

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Promotional packaging for the “Rewarding Treat” campaign

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Pop tart foil wrappers designed as currency

Portfolio

Perforated flaps on the bottom pop out to be- come legs, and the sides of the box have the piggy bank illustration.

Portfolio