CARBON CLOTHING CO.

WHAT

BRAND IDENTITY

WHEN

SPRING 2020

HOW

PHOTOSHOP, ILLUSTRATOR, HAND SEWING

Carbon Clothing Company is a conceptual fashion brand that I created, designed clothes for, and branded myself. The brand is inspired by early 2000s and punk aesthetics, and is geared toward older Gen Z women.

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Portfolio

Exterior, interior, & dressing room of the Carbon flagship store. I used dark colors and Carbon's signature pattern to keep the brand identity consistent with the packaging and website.

Portfolio

I used a blank scan from a dusty scanner to make the site's background look grungy, and incorporated ripped paper edges and duct tape on the photos to add to that effect.

Portfolio
Portfolio

I incorporated a stick and poke tattoo inspired pattern into the packaging, and stuck with the black and white color scheme.

Portfolio

I designed and sewed 3 pieces for the brand. ( each labeled "Carbon Exclusive" on the site )

Carbon Site Walkthrough from Amber Mabry on Vimeo.