deliverables
︎ Marketing Emails ︎ Homepage Redesign
Sofie Grey is a local boutique whose website and marketing emails lacked cohesion. I wanted to design a web and email identity that spoke to the playful & feminine vibe of the clothes but remained clean and straightforward.
typefaces
colors
emails
left to right: welcome, refer-a-friend, and promo code emails.
second row: birthday, seasonal, and re-engagement emails.
third row: recommendation, cart abandonment, and order confirmation emails.
second row: birthday, seasonal, and re-engagement emails.
third row: recommendation, cart abandonment, and order confirmation emails.
landing page
