![](https://freight.cargo.site/t/original/i/fe47f2b5cc517bcddf7117f01351313b6d3bca641e91449ac7bbb0f3d6e04e76/sofiecover2.png)
deliverables
︎ Marketing Emails ︎ Homepage Redesign
Sofie Grey is a local boutique whose website and marketing emails lacked cohesion. I wanted to design a web and email identity that spoke to the playful & feminine vibe of the clothes but remained clean and straightforward.
typefaces
![](https://freight.cargo.site/t/original/i/0297a14a2970163737b83fb4af2fcfb629c4a18de65130ba528dd97c9fa61ad4/cargoslides11.212.png)
colors
![](https://freight.cargo.site/t/original/i/6bd6c946e179b3349ade90d6e9e3bb8c4f292cbb157b4c62fffe5e34036dc3b1/cargoslides11.21.2.png)
emails
![](https://freight.cargo.site/t/original/i/9ca73fdd97ff233fd558c8f295c8338dba2706335eff2ab98b18d3e71bdf62c1/sofieemailbackground.png)
![](https://freight.cargo.site/t/original/i/78422b333b94d87d23fd4cd93a6e8aafb76a571eac55d3c4129f3e8e59dfdb04/iPhone-14-Pro--7.png)
![](https://freight.cargo.site/t/original/i/67cc4f494f21f920c1c4f2552819d281568460df5bc9a7813558f1e533aa7bae/iPhone-14-Pro--8.png)
![](https://freight.cargo.site/t/original/i/67cc4f494f21f920c1c4f2552819d281568460df5bc9a7813558f1e533aa7bae/iPhone-14-Pro--8.png)
![](https://freight.cargo.site/t/original/i/143771a883709332fccba743517db688edfae4698d6c625201173fea729cf5ad/iPhone-14-Pro--6.png)
![](https://freight.cargo.site/t/original/i/b7e3e6074a1e66e2eed008f203729c34a509c420aee367ce3564ff2318c78335/Web-1920--2.png)
![](https://freight.cargo.site/t/original/i/78422b333b94d87d23fd4cd93a6e8aafb76a571eac55d3c4129f3e8e59dfdb04/iPhone-14-Pro--7.png)
![](https://freight.cargo.site/t/original/i/67cc4f494f21f920c1c4f2552819d281568460df5bc9a7813558f1e533aa7bae/iPhone-14-Pro--8.png)
![](https://freight.cargo.site/t/original/i/af01c7822ed698a2a9686895ff13893f364102c497610d28f3c7f7ca3164a21d/iPhone-14-Pro--2.png)
![](https://freight.cargo.site/t/original/i/f3b33362fa38435dd06cd0298bd0661f079b17da24f1cbb7fe5b830c2fdfdd7c/iPhone-14-Pro--5.png)
![](https://freight.cargo.site/t/original/i/df1f73af353d33d91262ff32b26f7e1acc4ae852e4416d5f557e9f59eb3fdc5e/iPhone-14-Pro--4.png)
![](https://freight.cargo.site/t/original/i/56162f20ec36017b1e23c0500aa06c28321ebc88068e1cdf9f8cbb47b2d5af39/iPhone-14-Pro--1.png)
![](https://freight.cargo.site/t/original/i/9d62b73d0c824f3f0d5f21436c92c602171e853dbafd005cc31acef9f8bbceb5/iPhone-14-Pro--3.png)
left to right: welcome, refer-a-friend, and promo code emails.
second row: birthday, seasonal, and re-engagement emails.
third row: recommendation, cart abandonment, and order confirmation emails.
second row: birthday, seasonal, and re-engagement emails.
third row: recommendation, cart abandonment, and order confirmation emails.
landing page
![](https://freight.cargo.site/t/original/i/cc1416a644cfd2bc3fc4a1c4f78155b2a8ea6b45f7f88568c9d8910792b69ae0/Safari-Big-Sur---Light.png)