deliverables:
Welcome Email Series ︎ Subscription Offer Pop-up ︎ Social Media Graphics ︎ Animated Logo ︎ Video Assets
Goodwash is a conceptual online-only jeans brand that specializes in raw denim. Their marketing focuses on sharing their available washes, best practices for fading jeans, and comparisons between different denim weights because initial color, long term fading, and the overall feel of the jeans are important to raw denim enthusiasts. I wanted the graphic style to feature denim colors and textures while giving off a laid back and modern vibe.
typefaces
colors
emails
e-mail pop up window for first time visitors to the online shop (right).
social media promo, first order discount, and customer testimonial emails (right to left)
video assets
animated captions & logo in use
animated logo
social media graphics
